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Brand · Product · Physical
Heirloom
“I want my custom furniture to become a brand people line up for — not just word of mouth.”
A custom furniture maker
The challenge
Extraordinary work, a quiet reputation, and a business that lived entirely on referrals and a phone that rang when it felt like it. The craft deserved a brand; there wasn’t one.
What we built
- A brand identity built around the maker’s actual hands and materials, not a generic logo
- A signature product line designed to be ordered, repeated, and grown into
- A configurator that lets a customer design their piece — wood, finish, dimensions — and see it
- A launch that turned a referral list into a waitlist
The result
The phone stopped being the bottleneck. The work now arrives wrapped in a brand worthy of it — and there’s a line.
Timeline
Brand to launch in ten weeks.
Type
Not just software
Got something only you can see yet? Let’s build it.